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Privacy Policy

Last updated: 8 October 2026

At Bell Apparel, we respect your privacy and take the protection of your personal information seriously.

This Privacy Policy explains how BELL APPAREL LTD collects, uses, stores and protects personal information when you visit our website, place an order, contact us or otherwise interact with Bell Apparel.

1. Who We Are

The business responsible for this website and the processing of personal information is:

BELL APPAREL LTD
The Cream Cottage
New Road, Woodwalton
Huntingdon
United Kingdom
PE28 5YT

Email: payment@bellapparel.net
Phone: +44 7365731009

In this policy, “Bell Apparel”, “we”, “us” and “our” refer to BELLAPPAREL LTD.

2. Information We Collect

Depending on how you use our website, we may collect information such as:

  • Your name
  • Email address
  • Telephone number
  • Billing address
  • Delivery address
  • Order details
  • Product and purchase information
  • Information relating to returns, exchanges and refunds
  • Communications you send to us
  • Information you provide when contacting customer support
  • Technical information relating to your use of our website
  • Information necessary to maintain website security and prevent fraud

We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.

3. Information Provided When You Place an Order

When you place an order with Bell Apparel, we need certain information to process and fulfil your purchase.

This may include your name, contact details, billing information, delivery address, order details and information required to process payment.

This information allows us to:

  • Process your order
  • Confirm your purchase
  • Arrange delivery
  • Provide order updates
  • Handle returns and exchanges
  • Process refunds
  • Respond to customer enquiries
  • Maintain appropriate business and financial records

4. Payment Information

Payments made through our website are processed using third-party payment service providers.

Payment providers may collect and process information necessary to authorise payments, prevent fraudulent transactions, comply with applicable requirements and complete refunds.

For security reasons, Bell Apparel does not ask customers to send complete payment card details by email.

Your payment information may be handled in accordance with the privacy policy and terms of the relevant payment provider.

5. How We Use Personal Information

We may use personal information to:

  • Process and fulfil orders
  • Provide delivery and tracking information
  • Process payments and refunds
  • Handle returns and exchanges
  • Respond to customer enquiries
  • Provide customer support
  • Maintain and improve our website
  • Protect our website and customers against fraud or misuse
  • Maintain business, accounting and transaction records
  • Comply with legal and regulatory obligations
  • Send marketing communications where we have an appropriate legal basis to do so

We will not use personal information for purposes that are incompatible with the purposes described in this Privacy Policy unless permitted or required by law.

6. Legal Bases for Processing

Depending on the circumstances, we may process personal information because:

  • It is necessary to perform a contract with you or take steps at your request before entering into a contract.
  • It is necessary for us to comply with a legal obligation.
  • It is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.
  • You have provided consent where consent is required.

Where we rely on consent, you may withdraw that consent at any time, subject to applicable law.

7. Customer Communications

When you contact us by email, telephone or another available customer service channel, we may retain information from the communication in order to respond to your request and maintain an appropriate customer service record.

We may use your contact information to communicate with you about an order, delivery, return, refund or other service-related matter.

8. Marketing Communications

Where permitted by applicable law, we may send marketing communications about Bell Apparel products, promotions or other relevant updates.

Where consent is required, we will obtain appropriate consent before sending marketing communications.

You can unsubscribe from marketing communications at any time by using the unsubscribe option included in the relevant communication or by contacting us.

Unsubscribing from marketing communications will not prevent us from sending essential service messages relating to an order or transaction.

9. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, security and the shopping experience.

Cookies may be used for purposes such as:

  • Maintaining shopping cart functionality
  • Supporting secure checkout
  • Remembering preferences
  • Understanding website performance
  • Maintaining website functionality

Where consent is required for non-essential cookies, appropriate consent choices will be provided.

Please see our Cookie Policy for more information.

10. Sharing Personal Information

We may share relevant personal information with trusted service providers where reasonably necessary to operate our business.

These may include providers involved in:

  • Payment processing
  • Order fulfilment
  • Delivery and shipping
  • Website hosting
  • Website functionality
  • Customer support
  • Fraud prevention
  • Business, accounting or legal services

We only provide information that is reasonably necessary for the relevant service.

We may also disclose information where required by law, regulation, court order or lawful governmental request, or where necessary to protect our rights, customers or business.

11. International Transfers

Some service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is handled in accordance with applicable data protection requirements.

12. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

Customers should never send complete payment card information, passwords or other sensitive authentication information to us through unsecured email or other inappropriate communication channels.

13. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

This may include retaining information for:

  • Fulfilling orders
  • Managing customer service
  • Processing returns and refunds
  • Resolving disputes
  • Maintaining accounting and transaction records
  • Meeting legal and regulatory obligations
  • Protecting our legitimate business interests

When personal information is no longer reasonably required, it will be deleted or securely disposed of where appropriate.

14. Your Privacy Rights

Depending on your circumstances and applicable data protection law, you may have rights concerning your personal information.

These may include the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of personal information where applicable
  • Request restriction of certain processing
  • Object to certain processing
  • Request transfer of certain information where applicable
  • Withdraw consent where processing is based on consent

These rights are subject to applicable legal conditions and exceptions.

To exercise a privacy right, please contact us using the details provided below.

15. Children’s Privacy

Our website is intended for general consumers and is not directed specifically at children.

We do not knowingly request or intentionally collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us, please contact us so that we can review the situation.

16. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content or security of websites that we do not operate.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, legal requirements or privacy practices.

When we make changes, the updated version will be published on this page with a revised “Last updated” date.

18. Contact Us

If you have any questions about this Privacy Policy or how we handle personal information, please contact us:

BELL APPAREL LTD
The Cream Cottage
New Road, Woodwalton
Huntingdon
United Kingdom
PE28 5YT

Email: payment@bellapparel.net
Phone: +44 7365731009

Customer service hours:
Monday–Friday, 9:00 am–7:00 pm UK time

Last updated: 8 October 2026

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